Whether it’s a startup or a running business, you need a website. There’s absolutely no other way around it. Without it, it’s almost like your company doesn’t exist. Most internet users still use a search engine like Google to find a business, so you don’t have a choice there.
But you can’t just have a regular website anymore. You need it to have a responsive or custom fit web design. Of course, you may not be familiar with the term. So, without further ado, let’s get into what it is and why it’s important for your business.
What Is A Responsive Website?
In simple words, a responsive website is one that adjusts itself to look good on devices of all sizes. This means whether you access it through a desktop PC, a smartphone, or a tablet, the website wouldn’t lose its charm.
But wait, isn’t that how all websites are made? Well, actually, no. Traditionally, websites have been created to cater solely to PCs.
However, in the past decade, the importance of making them mobile-friendly has increased tenfold. So, developers have had to find creative custom website design and development methods to cater to the constantly evolving smaller screen sizes. Frankly, they don’t like it because it’s more work. But mobile devices are where internet users are nowadays. So, they have to do it regardless. Responsive design is actually one of the easier methods, though. Hence, it’s become one of the go-to approaches for continuous web design.
Differences Between Responsive and Adaptive Design
When you talk about mobile-friendly design, there are two terms that come up often; Responsive design and Adaptive design. The purpose of both of these methods is the same. They make your website look good on different screen sizes. However, some people mistake both for being one and the same.
This is wrong on the basic level of how these two methods work, as well as how they differ on a broader spectrum of usage. You can create amazing user experience websites with either one. But it’s best to know why you choose which one. So, let’s have a look at a comparison between them down below:
- With a responsive design approach, you create the design once and the website responds to screen sizes. On the other hand, for adaptive design, you create separate elements for each screen size.
- A responsive website adjusts its content according to the screen size of the device you’re using. On the other hand, an adaptive website loads ready-made content for each individual size.
- Responsiveness is applied on a website once, which makes it nearly effortless in comparison. Adaptive design is more detailed. Hence, it takes much longer and requires more effort from your web dev team.
- You have no control over how a responsive website might look on each device, causing design issues. However, adaptive websites have separate resources for each. So, you know how it may look each time.
- Search engines nowadays penalise search rankings of adaptive websites in the name of content duplication. On the other hand, responsive websites are rewarded for their mobile-friendly web layouts.
- Due to the amount of work required by adaptive design, it’s better suited for smaller projects. For larger websites, however, the responsive approach is the one that offers you more benefits.
Business Benefits Of The Responsive Approach
As you may have concluded yourself, overall responsive websites seem better. However, custom fit web designs aren’t simply good for aesthetics. There’s actually more to it than that. Businesses have plenty to gain from a responsive design technique. Plus, with the fast-paced evolution of programming platforms, it’s become much easier for developers to provide you with mobile-friendliness for your website.
The following are four major benefits of modern responsive web designs that businesses should consider.
Higher Web Traffic
One of the biggest advantages of a responsive web design is the number of visitors you get. Since you can now have a presence on both web and mobile devices, your website’s overall traffic increases significantly. Hence, you have a higher probability of driving conversions and sales for your business.
Whether you go for a CMS template orcustom website design and development, responsiveness also helps you make the most of your audience’s data. You no longer need to observe web and mobile traffic separately. Instead, you get to analyse your audience’s preferences, behaviour and usage methods in one place.
Better Search Visibility
As mentioned earlier, responsive design is now recommended by search engines. This is because it falls under the banner of better user experiences. Whether they access your website through a PC, a tablet, or a smartphone, they get good value out of it. Hence, your search rankings improve automatically.
Lastly, for the value you get out of it, it’s quite a pocket-friendly deal. You spend a bit more out of your budget and you get long-term benefits. It saves you the cost of getting a separate mobile app. Yet, you still get to capitalise on the growing market of smart device users across the globe.
Where To Get It From?
Well, you could contact just about any custom website design company you trust. I’d personally recommend Delta Logo Designs. They’ve got a good portfolio, and they’ve got the expertise to get you a well-made responsive site. Sign up for more informative content. You can also take a look at related posts down below. We’ve got tons of educational content to help you learn more.